new energy vehicles are accelerating their penetration into the market

In recent years, the sinking market has become a new battlefield for many new energy vehicle companies.

With the continuous advancement of new energy vehicle technology and the gradual decline in costs, more and more consumers choose to buy new energy vehicles, which has become a fashion and trend.

Jian Xiaorong, director of fiscal and financial policy research at the China Automotive Strategy and Policy Research Center, said in an interview with People's Daily that in recent years, new energy vehicles have accelerated their penetration, mainly driven by multiple factors such as policy support, technological progress, and facility completion.

"Since 2020, the country has continued to carry out new energy vehicle going to the countryside activities, and has launched more than 200 models of going to the countryside, covering different fields such as passenger cars, micro passenger cars, micro vans, and light logistics trucks, constantly meeting the diversified car needs of rural people. In addition, the national tax incentives, "old for new" subsidies, and local supporting consumer subsidies, charging discounts, road rights and other favorable policies and corporate profit-sharing have been "superimposed" to further stimulate rural consumption potential."

During the Spring Festival, the reporter found that plug-in hybrid models are more popular in the sinking market, and intelligent driving has also become a major reference for consumers to purchase.

According to the China Passenger Car Association, the wholesale sales of pure electric vehicles in January were 518,000 units, a year-on-year increase of 23.3%; the sales of narrow plug-in hybrid vehicles in January were 298,000 units, a year-on-year increase of 51.3%.

"In the future, my country's new energy vehicle market will continue to sink, and rural areas have great potential for future development. How to better release and expand this potential market also requires solving problems such as the low density of sales outlets of some brands, insufficient construction of charging and swapping infrastructure, and an imperfect after-sales service system." Jian Xiaorong suggested that, first, guide automobile companies and third-party service companies to sink their sales channels, and launch marketable new energy vehicle products based on the consumption characteristics of the region; second, continue to deepen the pilot program of filling the gaps in county charging and swapping infrastructure, strengthen the layout of charging networks in counties and towns, and enhance the charging guarantee capabilities in urban and rural areas; third, promote the construction of an integrated urban and rural after-sales service network, strengthen the training of electric vehicle maintenance technicians, and improve the quality and efficiency of vehicle maintenance.